The stroop effect is a demonstration of reaction time of a task. They call it "stroop" because of a scientist named Ridley Stroop who published the effect in 1935 in an article entitled Studies of interference in serial verbal reactions, there 3 detailed experiment that he did.
In his experiment the task required the participant to read the written color names of the word independently of the color ink. In the next experiment the person had to say the color of the letters independently, and also had to name the color of the dot squares. This could be confusing and may take some time because the word could say "yellow" and the word is colored in green, but if you try to focus on the color and not the word it would be less confusing. This experiment allow the participant to read the color list a quick as possible to test the persons reaction time. This effect is used most commonly in psychological evaluations. The Studies of the Stroop effect have consistently revealed activation in the front lobe and more specifically in the anterior cingulate cortex and dorsolateral prefrontal cortex, two structures hypothesized to be responsible for conflict monitoring and resolution. People who have frontal lesions obtain a lower punctuations in the stroop test.
Source: http://en.wikipedia.org/wiki/Stroop_effectIn his experiment the task required the participant to read the written color names of the word independently of the color ink. In the next experiment the person had to say the color of the letters independently, and also had to name the color of the dot squares. This could be confusing and may take some time because the word could say "yellow" and the word is colored in green, but if you try to focus on the color and not the word it would be less confusing. This experiment allow the participant to read the color list a quick as possible to test the persons reaction time. This effect is used most commonly in psychological evaluations. The Studies of the Stroop effect have consistently revealed activation in the front lobe and more specifically in the anterior cingulate cortex and dorsolateral prefrontal cortex, two structures hypothesized to be responsible for conflict monitoring and resolution. People who have frontal lesions obtain a lower punctuations in the stroop test.